Nespresso is transforming its global eCommerce platform alongside a major brand evolution, evolving from a transactional website into a more inspirational and scalable digital experience.

As Design Lead, I built and led the design team while helping shape one of Nespresso’s largest digital transformation programmes. Working across markets and disciplines, I helped define a shared global approach that brings consistency and scalability across 42+ markets.

As Nespresso evolved towards a more inspirational and content-rich digital experience, I led the redesign of its global navigation and information architecture.

By combining analytics, usability testing, stakeholder workshops, and market insights, we identified inconsistencies in navigation, labelling, and content organisation. The result was a shared global approach that improved discoverability, supported local market needs, and provided a scalable foundation for future growth.

The Machine Details Page plays a critical role in helping customers choose the right machine. Research revealed confusion around Nespresso systems, capsule compatibility, subscriptions, and increasingly complex product ranges.

I led the redesign of the experience, combining customer insights, business goals, and usability testing to simplify decision-making and improve purchase confidence.

The new experience increased conversion from 1.4% to 2.1%, boosted Add to Bag by 35%, and has since been adopted across multiple global markets.