Nespresso is transforming its global eCommerce platform alongside a major brand evolution, evolving from a transactional website into a more inspirational and scalable digital experience.

As Design Lead, I built and led the design team while helping shape one of Nespresso’s largest digital transformation programmes. Working across markets and disciplines, I helped define a shared global approach that brings consistency and scalability across 42+ markets.

During Nespresso’s global Revamp, we uncovered a major source of customer friction: understanding which coffees work with Original and Vertuo machines.

I led the design work to reframe compatibility as an end-to-end customer problem, bringing together research, behavioural data and market insights. We created a clearer approach across discovery, PLP, PDP and basket, designed to scale consistently across 40+ global markets.

The Machine Details Page plays a critical role in helping customers choose the right machine. Research revealed confusion around Nespresso systems, capsule compatibility, subscriptions, and increasingly complex product ranges.

I led the redesign of the experience, combining customer insights, business goals, and usability testing to simplify decision-making and improve purchase confidence.

The new experience increased conversion from 1.4% to 2.1%, boosted Add to Bag by 35%, and has since been adopted across multiple global markets.